Nestled in the heart of Hickory Nut Gorge, Lake Lure is one of North Carolina’s most breathtaking destinations, drawing thousands of visitors each year from across the country and beyond. With a population of just over 1,365 permanent residents, this picturesque town offers a unique blend of natural beauty, outdoor recreation, and small-town charm. The town’s defining feature is its stunning 720-acre man-made lake, created in 1926 when a dam was built along the Rocky Broad River to fulfill Dr. Lucius B. Morse’s vision of a year-round mountain resort.
As a community shaped by water, the town is no stranger to the impacts of flooding. The Rocky Broad River, which feeds into Lake Lure, winds through a steep and rugged gorge, making the area susceptible to flash flooding during heavy rainfall. Over the years, severe weather events have caused significant flooding, threatening homes, businesses, and infrastructure. The town has responded by implementing flood mitigation strategies, improving drainage systems, and working with state and federal agencies to enhance resilience against future storms. Despite these challenges, Lake Lure remains a beloved retreat, offering opportunities for swimming, boating, fishing, and hiking amid the grandeur of the Blue Ridge Mountains. Residents and visitors alike recognize the power of water—both as a source of recreation and as a natural force that must be respected and managed. The Town of Lake Lure continues to adapt, ensuring that its natural beauty and vibrant community remain protected for generations to come. Through proactive flood planning, infrastructure investments, and community engagement, the town is committed to preserving its treasured landscape while strengthening its resilience against future floods. Whether you are visiting for the first time or have called Lake Lure home for years, one thing remains certain: the “allure” of this mountain paradise is undeniable, and its community is dedicated to safeguarding it against the challenges of an ever-changing environment.
